It is shown that the proposed fractional-order map is influenced by both the . . Web home pages level the playing field for small companies. In fact, the majority of internet use occurs on mobile phones. A sale that takes place on a mobile device via Facebook would be considered both m-commerce and F-commerce. Select three types of attractors and define and describe each. Much like m-commerce, F-commerce can consist of other types of e-commerce sales, such as B2B or B2C. The visitor establishes what is of interest by answering questions or selecting options. A Web application reduces labor intensity and increases customization. American Airlines Web site is an implementation of filtering and customization. One interesting development in online traffic has been the booming growth of cell phone use. Their appeal lies in the instant and universal access to interesting information and the visitors ability to explore the past, much like museums or maybe even more like the more recently created exploratoria (entertainment with educational elements). To understand how firms distinguish themselves in a flat world, we reviewed marketing research literature, surfed many Web sites (including specific checks on innovations indicated in What's Its the business model, stupid! Running head: WEB STRATEGY: TYPES OF ATTRACTORS, Chapter 3 of the book Electronic Commerce: The Strategic Perspective describes a. number of methods to attract visitors to a business website. These attractors can have broad traffic potential when the figure is of national importance or is a renowned specialist in a particular domain. E-commerce has become so commonplace that many people may not even realize when theyre part of an e-commerce transaction. B2B e-commerce refers to the sale of goods or services between businesses via an online sales portal. After completing a registration form, the visitor can then select what to see on future visits. (i) Supplier-oriented marketplace: In this type of model, many buyers face few suppliers. Unsurprisingly, this has correlated with the growth of m-commerce. Product descriptions, annual reports, price lists, product photographs, and so forth can be converted quickly to HTML, GIFs, or an electronic publishing format such as Adobes portable document format (PDF). B2B is one of the most common types of e-commerce. Retail Stores that sell physical products: This is the most common type of eCommerce business and was the first type of eCommerce business ever started. A highly successful portal, such as America Online, attracts a lot of traffic. Sponsorship is another investment that can create a difficult-to-imitate attractor. Thus, in line with the pattern coding approach of qualitative research, we sought overriding concepts to classify attractors. For example, clicking on Netscapes Search button gives immediate access to Netscapes search engine, and additional clicks are required to access competitive search engines. Similar to B2A, C2A occurs when a consumer is providing something for the government. However, to be considered a C2A e-commerce transaction, this must be done online. by the number of goods and services they sell, which will then reflect its profits or losses in return. What excites them? But because e-commerce is growing at a rapid pace, understanding what constitutes an e-commerce transaction is crucial for most, if not all, businesses. There are the following three architectural models of B2B e-commerce. Although there is some traditional advertising on the Web, especially that associated with search engines, in the main the communication relationship is distinctly different. Let explain this. la quinta high school bell schedule cal bartlett wikipedia new ulm chamber of commerce event calendar uconn women's basketball tickets 2021 22. alexa demie height weight; mcquaby lake property for sale. First, we'll discuss the major types of eCommerce business models based on who the company is selling to. These sites have the potential to generate experiential flow, because they provide various degrees of challenge to visitors. Web sites in this category engage visitors in activities that demand a high degree of participation while offering entertainment. Examples: Newegg.com, Overstock.com, Amazon.com Consumer-to-Consumer (C2C) Consumer to Consumer means when consumer sells their products or services directly to another consumer. (Yes you might say now you know youll be late J but that is more comforting than not knowing). One that has become familiar to us with our everyday usage of it and yet it continues to change daily. A soft drink manufacturer would find it almost impossible to mix a drink for each individual customer, while dentists tend to customize most of the time, by treating each patient as an individual. Our systems have a proven track record of efficiency, accuracy, and cost-effectiveness. A service center provides information tailored to the customers current concern (e.g., what is the balance of my account?). Great Ocean Road milk have shown that by demonstrating a connection back to the community they offer additional benefits that go beyond their product. E-commerce Security enables to provide security to Electronic payment systems so that they can easily process the data and transfer electronic funds with security in an easy manner. The goal of e-commerce is to attract new customers and retain the existing customers through advertising, collecting information about customers and public relations (McLaren, 2003). The effects of technology on distribution channels, The death of distance and reassortment and sorting, The homogenization of time and reassortment/sorting, The homogenization of time and routinization, The irrelevance of location and reassortment/sorting, The irrelevance of location and routinization, The irrelevance of location and searching, Use the Web site to tangibilize the intangible, Managing the customer as a part-time employee, Innovation as part of customer participation, Electronic eavesdropping on customers' conversations, Flattening the pyramid and narrowing the scope of marketing, Migrating up the pyramid and more effective marketing, Be much better at differentiation: stage experiences, Understand that customers may be willing to pay more, Post-Modernism and the Web: Societal effects, Paradox, reflexivity, pastiche and the Web. For example, a B2C purchase that takes place on a mobile device is considered both B2C and m-commerce. Web gifts typically include digitized material such as software (e.g., screensavers and utilities), photographs, digital paintings, research reports, and non-digital offerings (e.g., a T-shirt). The entire transaction occurs online. They can aim to increase market share by stimulating traffic to their site (e.g., Kelloggs) or to increase the share of the customer by providing superior service (e.g., the UPS parcel tracking service). The attractors grid (see See Attractors grid) is a more formal method of classifying attractors, and provided we have identified the key parameters for describing attractors, does indicate complete coverage of the types of attractors. Harvard Business School, 9-397-016. Just like a real entertainment park, a Web park is entertaining only if the visitor is willing to participate (e.g., play an interactive game). Thus, many visitors may not linger too long at the site because there is nothing that particularly catches their attention or meets a need. People have a need to be part of a group and have satisfactory relationships with others. Edmundswww.edmunds.com. Innovations generally are more easily imitated, just as the first life insurance company to offer premium discounts to nonsmokers was easily imitated (and therefore not remembered). It is located at 7240-7242 E 68th Pl Commerce City, Colorado. For more than 30 years, Hollingsworth has been a trusted, leading provider of third-party logistics services. The atmosphere of a club is customized interaction. Furthermore, an organization that offers an adaptable or adaptive Web site as a means of differentiation learns more about each customer. With billions of people checking social media, F-commerce is a space where e-commerce companies are always looking to expand. Select three types of attractors and define and describe each. Starting, MOQ stands for; Minimum Order Quantity. Flexible Web server systems should make it possible for organizations to provide simultaneously both broad and customized attractors. 3. E-retailers are trusted curators and intermediaries of other brand's productsthe digital equivalent of physical grocery stores or shopping malls. . In real life, archives have added elements of entertainment (e.g., games that demonstrate scientific principles) and entertainment parks recreate historical periods (e.g., Frontierland at Disney). Website Attractors 1 E-Commerce Website Attractors Student's Name: Institutional Affiliation: Date: Website Attractors 2 The rise and evolution of technology have played a big role in the business, and corporate environments. (Geek Alert: Be warned, things are about to get a bit geeky. A specialized attractor can be situation dependent. FedExs parcel tracking service is an excellent example of a large investment back-end IT application easily imitated by competitor UPS. However, there is a more specific way to refer to the type of online transaction by the means of mentioning which e-commerce category the transfer falls under. Richard T. Watson (University of Georgia and USA), 3. There are physical constraints, a set of rules to follow and likely other road users to negotiate. In terms of See Attractors grid, broad attractors are utilities or mass entertainment. Its purpose is to stimulate thinking about the audience to be attracted and the degree of interactivity with it. For more detail on attractors you may wish to delve into the world of non-linear systems, resilience and complexity. Attractors: building mountains in the flat landscape of the World Wide Web. Building front-end Web applications to create an attractor (e.g., customer service) can be a quick way of capitalizing on existing investments, but competitors are likely to be undertaking the same projects. An attractor is a Web site with the potential to attract and interact with a relatively large number of visitors in a target stakeholder group (for example, an auto company will want to attract and interact with more prospective buyers to its Web site than its competitors). A specialized attractor appeals to a more narrow audience. Moreover, they can produce traffic on your site, but not make any purchases. As Exhibit 2 illustrates, there are some gaps. What is the purpose of a distribution strategy? The attractor strategy model is the third decision aid proffered. The types of attractors that I will describe are Entertainment Parks, exclusive sponsorship, and the customer service center. Save my name, email, and website in this browser for the next time I comment. Because services are frequently simultaneously produced and consumed, they are generally easier to customize than products. 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